Communication Plan

Below is an example of a communication plan.  Important issues are Who do you need to communicate with, and What do you want them to do as a result of your communication.  Starting with the desired action by the target group is an excellent way to build the communication plan.

COMMUNICATION PLAN

INTRODUCTION (FOR WHOM)

The desired outcome of the execution of the communication plan is that the target group, XYZ, is influenced in the following ways…

COMMUNICATION OBJECTIVES AND STRATEGIES (WHY)

What is the reason we want them to do the above?  WIIFM (What’s In It For Me and them)

FRAMEWORK (WHAT AND BY WHOM)

Describe the activities and responsibilities needed to control and support the communication plan.

Responsibility

Define the specific responsibility and authority for the execution of the communication plan.

REVIEWS

Specify all the different reviews that will be performed during the development of the plan.

ACTIVITIES (HOW)

Describe how we will achieve the goal.  Which media, messages, etc are needed.

ACTIVITIES (WHEN)

This item can be combined with the previous.

 

Finally Remember the selling approach

  1. Show them the desired state that you will achieve.

  2. Paint the worst-case scenario if they don’t do this.

  3. Explain why this idea can save them.

  4. Go through the details of your plan.

  5. Prompt your audience to take action.