Marketing Plan

Below is a simple model for a Marketing Plan.  These plans can be as elaborate as needed or as simple as you please.  The important thing is that the events you plan are actually started on time, executed as planned and evaluated for their effectiveness on a regular basis.  Its almost like the "Deming Wheel"
Plan, Do, Check, Act!

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MARKETING PLAN / STRATEGY FOR GADGETS AND SERVICES LLC.

        Business Strengths

Gadgets and Services hold a comfortable lead in the area for combining the extremely popular Gadgets with Installation, Integration, Adaptation and Operation Services. 

Business Weaknesses

The world has not yet found out about Gadgets and Services strength.  The offering is still fairly unknown to many in the industry.

BUSINESS GOALS

Profit

Net profit of 200 K Monopoly annually

Sales

Gadgets and Services sales of more than 1 M Monopoly annually

Market

A 25% increase in industry awareness of G&S LLC

POSITION IN THE MARKETPLACE

Description of Our Customers

Small, Medium and Large corporations that need to make presentations easily

Our Customers’ Needs

Gadgets and Services that integrate with their current systems and that enable them to build their presentations easily.

Why Our Customers Choose Us

The only one in the industry that can do it from A-Z and that has a very high customer satisfaction rating.

What Sets Us Apart From the Competition

Completeness and Customer Satisfaction.

      STRATEGY

         Goals of the Campaign

Increase awareness by 25% and reach annual sales of 1 M Monopoly

Campaign Focus: Specific Products or General Promotion?

Gadgets and Services that enable presentation

Products to be advertised

G&S Release 2.2

Measurements of Success

The campaign is successful when we have an order book that points at 1 M Monopoly for the year AND when the industry survey indicates a 25% increase in industry recognition for G&S.

Evaluation of Effectiveness

Order book and Industry Survey by Independent Survey Plc.

MESSAGE

Our Marketing Message: Gadgets and Services make your presentation while you sleep, (almost).

TIME FRAME

Campaign Start Date

Feb 2

Length of Campaign

9 Months

TIME LINE

RESPONSIBILITIES 

Develop Detailed Plan
All

Kick Off
Smith

Press Day
Andersson

National Trade Show
Mitra

TV Promo
Andersson / Pratap

Prep Global Trade Show
Mitra / Ling

Global Trade Show
Ling

Etc.

BUDGET

Annual Marketing Budget

100 K Monopoly

Budget For This Campaign

65 K Monopoly

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